It should draw definitive conclusions only with extreme caution. Given its fundamental nature. The Internet allows for research methods that are more interactive in nature. When research aims to gain familiarity with a phenomenon or to acquire new insight into it in order to formulate a more precise problem or to develop a hypothesis, exploratory studies also known as formulative research come in handy.
If the theory happens to be too general or too specific, a hypothesis cannot be formulated. Therefore, a need for an exploratory research may be realized and instituted to gain experience that may help in formulating a relevant hypothesis for more definite investigation.
The results of exploratory research are not usually useful for decision-making by themselves, but they can provide significant insight into a given situation. Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, they cannot reveal "how often" or "how many".
Exploratory research is not typically generalizable to the population at large. Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them. The goal is to learn 'what is going on here? Earl Babbie identifies three purposes of social-science research: Applied research in administration is often exploratory because there is need for flexibility in approaching the problem.
In addition there are often data limitations and a need to make a decision within a short time period. Qualitative research methods such as case study or field research are often used in exploratory research. Exploratory research or formulative research: The objective of exploratory research is to gather preliminary information that will help define problems and suggest hypotheses. The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.
The objective of causal research is to test hypotheses about cause-and-effect relationships. If the objective is to determine which variable might be causing a certain behavior, i. In order to determine causality, it is important to hold the variable that is assumed to cause the change in the other variable s constant and then measure the changes in the other variable s.
There are often much deeper psychological considerations, that even the respondent may not be aware of this is not true. There are two research methods for exploring the cause and effect relationship between variables:. From Wikipedia, the free encyclopedia. FluidSurveys is no longer offering access, signups or payments to its service as of December 15, Visit our Help Center. Most research can be divided into three different categories; exploratory , descriptive and causal.
Each serves a different end purpose and can only be used in certain ways. In the online survey world, mastery of all three can lead to sounder insights and greater quality information. Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data.
That is why exploratory research is best suited as the beginning of your total research plan. It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research.
When it comes to online surveys, the most common example of exploratory research takes place in the form of open-ended questions. Think of the exploratory questions in your survey as expanding your understanding of the people you are surveying. Text responses may not be statistically measureable, but they will give you richer quality information that can lead to the discovery of new initiatives or problems that should be addressed.
Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population. The main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject. Consider your everyday multiple choice question.
Since there are predefined categories a respondent must choose from, it is considered descriptive research. These questions will not give the unique insights on the issues like exploratory research would.
Instead, grouping the responses into predetermined choices will provide statistically inferable data. Like descriptive research, causal research is quantitative in nature as well as preplanned and structured in design.
For this reason, it is also considered conclusive research.
The exploratory approach attempts to discover general information about a topic that is not well understood by the marketer. For instance, a marketer has heard news reports about a new Internet technology that is helping competitors but the marketer is not familiar with the technology and needs to do research to learn more.
Exploratory research is an approach to market investigation that seeks to answer questions about a previously unknown subject through independent exploration. Learn how to perform exploratory research in this article.
Exploratory Research is research conducted for a problem that has not been studied more clearly, establishes priorities, develops operational definitions and improve the final research design. Exploratory research helps determine the best research design, data . Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. That is why exploratory research is best suited as the beginning of your total research plan.
In this lesson, you'll learn about a type of research called exploratory research. You'll achieve a general understanding of the topic through. 3 Types of Marketing Research Designs (Exploratory, Descriptive, Causal).