They're going to need to do an analysis of how they're gonna price the product, technical issues related to the product. So, in many ways an international marketing plan or an international business plan does parallel very much a domestic business plan, but perhaps there's a little greater emphasis on the marketing and the channel development that they're gonna need to look at each unique market to determine how they want to get in.
The way I promote myself here is the way I can promote myself overseas. It doesn't have to be done totally differently. The difficulty is finding out what specific channels you wanna use. For instance, in the states, we know certain trade journals that we wanna advertise in, and we want to market ourselves in. And overseas, the difficulty is no one's gonna show up with that list of trade journals.
So, what we did is we tried to locate resellers that would sell our product or were already selling into our industry, have them represent us, and then really, not only work with them to sell our product, but work with them to understand the market and what were those trade journals, what trade shows, what conferences were important to their client base.
And then we just took what we were doing here, and now that we had this group of magazines and journals, we were gonna market overseas as well. We needed to translate or we felt we needed to translate it into the local language. Today, the internet makes it so much easier. You have the ability to go online and to put in keywords, industry specific terms, keywords that are relevant to your product or your service.
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Cathy Martine: Well, I think the ability for a small business to research a market before they actually enter it is really enabled by search tools. The ability for them to go online and to download a lot of information about a specific country: Rules, regulations, import, customs, duties. Small Business Snapshots. Our popular (and free!) market research reports cover industry trends, market statistics, customer demographics, recent business articles, and links to industry trade associations. A complete alphabetized archive appears in .
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