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Thesis Service Design

thesis service design

❶Service World Melanie Wendland.

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Studying in the SID Master's programme at Laurea
She’s the Boss
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Ironically, the technology used to diagnose and treat many infections is simple enough for a woman to do it herself. In research sessions, women expressed interest in kits to help them deal with urinary tract infections, yeast infections, sex, pregnancy and periods. Believe it or not, women can take urine, saliva, and even blood samples, swallow pills, and apply creams with the best of them.

Titles like "Yeast Beast" and "Piss Off" makes ladies smile when they're dealing with annoying health problems. Self-care kits are designed to be small enough to use in the bathroom stall. The flat interior is perfect for brief instructions like, "eat yogurt. The Lady Business vending machine is designed to help women cope with urgent situations - sudden symptoms, unexpected periods, and safe sex.

Tucked into a discreet corner of the restrooom, Lady Business is there when you need it. This will be the front face of my vending machine prototype. I have a triangular, wall-mounted design that is meant to hang in a private corner of the bathroom. Users can pay with a credit card or swipe a university ID.

Products are ordered via an alpha-numeric code on the right side, so their choice is less conspicuous to others. Trying different combinations of type helped me clarify the product package. I tried various combinations of Linotype Didot and Avenir to create the branding for Ladybusiness packaging. I experimented with different names for the couples STI test as well, to see if I could communicate that this is a home test for two.

Couples STI test encourages two people to test at the same time to support eachother. The kit would include a saliva test for HIV and urine tests for gonorrhea and chlamydia.

Each person chooses blue or pink tests. The package turns inside out to become a prepaid overnight mailer. Couples can call for results using an ID and hear the results of their test by color, instead of by name.

Interesting perspective on my Lady Business project. I realized the bulk of my energy for Lady Business has focused on creating evidence: What does a woman need to take care of herself after unprotected sex? This kit includes several self-diagnostics tests and condoms for next time. New ideas include wall-mounted and walk-up designs.

Walk up models focus on privacy, speed and convenience. Waist high screens or display cases could help conceal purchasing decisions. Ladies need to be able to hide products after they buy them, especially if they don't have a purse. Packaging needs to be compact and flat. Self-care kits for urgent situations like unprotected sex, UTIs and periods. A date night kit could help a woman be ready for safe sex.

Even though research in this area is still limited and recent, there seems to be a common notion that transformative services are considered a way for service business to survive in challenging times of market saturation and lack of differentiation.

In order to make the theory of transformative services tangible for the use of developing a service concept, I point out eight ingredients that add transformative character to services. The common approach and methodology used which connects the three topics is service design. The process used to design a service concept included the phases of insights, ideation and concept. Customer insights have been collected using online survey and cultural probes.

An expert interview, desk research and trends have been used to gather insights about the market. Service ideas have been generated using the ideation technique of opportunity brainstorm and customer value constellation. The service concept was then concretized with the tools mapped in the chapter about the service concept. In addition to these I developed Product Criteria and Core Components that influence the supermarket experience.

Based on the theory, the insights collected and the ideation exercises, I developed a service concept called Green key. The value proposition for the service idea describes the customer benefit and the main elements of the service:. Green key is a set of food-related and technology-enhanced services that inspire people to discover healthy meals, accelerate grocery shopping and preparation on busy days, guide people with choosing the right products for a balanced nutrition and reward them with bonuses such as discounts, home delivery and customer voting for favourite and new products.

The service contains several services and different touchpoints that evolve around a little chip, the green key. The green key chip is technology-enhanced token that allows the customer to identify herself in the supermarket by plugging the key into the shopping cart or basket.

The chip can be attached to a key chain and carried along. A shopping cart with a touch display shows customer generated or supermarket provided shopping lists, store orientation, location of products, recipes and the items added to the shopping cart with nutritional information, alternative product recommendations and pricings.

The customer can install the green key app, which gives an overview over spendings and nutritional values, shopping lists, recommended recipes and savings. With the app the customer can order groceries easily online, apply earned discounts at check out or check out through mobile payment in the shop.

In the web touchpoint, the customer can suggest new products to the shop or use votes to vote on which products should be on offer.

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To make the service concept definition tangible and usable for the context of service design, I mapped service design tools to the characteristics of the service concept. These tools make up the service concept developed in the empirical part of the thesis.

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writing a dissertation on word Thesis Service Design essays students and social service dissertation service uk du. Stakeholder Engagement for Service Design is the title of the first Swedish PhD thesis in service design. In the dissertation defended last week at Linköping University, Fabian Segelström wanted to find out how service designers .

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